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In previous article we discussed how to make the visual part of the commercial offer. It was the turn of loading of the goods and services. But first you need to determine: what should be in a good offer on goods and services in addition to the design? 1. Benefit. Speak the language the consumer – not “we created” and “with you” Incorrectly: We offer audit campaign in Yandex. Direct that's Right: Thanks to our audit of the number of applications in your company will increase by 50% 2. Unique offer and limit. Will offer an individual price or...

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the Commercial offer should be individualized and selling. Preparation of commercial proposals, which the client perceived as an individual – a laborious process: this description of benefits for the client, and the download of price lists, and affixing the seal from the head. of Course, you can store boilerplate KP, quickly edit them and send to the client – but this document hardly will benefit. Or Vice versa: you create a long document, corpete over it, load the goods, belong to for approval, and pass all the bureaucratic red tape) – but it takes so much time that your competitors are faster. And no matter how...

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In the previous article we found that user attracted to the website from multiple channels. Making conclusions about the conversion only on the last source, you can miss out on information about the channel that initially interested client. the User rarely makes a purchase on the first visit. High competition in the business – the advantage for the client because he is free to choose from the many offers. And unlike offline we do not own the customer's attention – he can just close the tab. Therefore, we use multiple channels to attract – SEO, context, retargeting, e-mail newsletters and much more. But how to assess the...

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ROI - ROI. The formula is: it is possible to calculate the return on investment in advertising. Or not? Look at the example: do You own an online store of home goods. In General you are all well: advertising leads customers, orders go, the store makes a profit. ROI - 300%. But there is a question: what advertising channel works effectively, and what not? David Ogilvy once said: I know half of my advertising budget flies in the tube. I just don't know what is. Maybe half your budget also flies in the tube? Let's face it. ROI in action: the screenshot shows that Yandex.Direct works in the “+”, and Google.AdWords...

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Processing request from the client and send commercial offers is a big long strory. You call the customer, you analyze a lot of price lists in search of great deals from suppliers, make a document, sign it, scan and then send to the client. Even the enumeration of all actions takes a lot of time, not to mention committing them:) And you know, while you are doing all this work, the client is already looking at offers from competitors. Step 1. The price-list preparation Before you submit the offer, you must review the many price lists and specify the price of the item in the document. Doing it manually is long and tedious –...

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