In the previous article we found that user attracted to the website from multiple channels. Making conclusions about the conversion only on the last source, you can miss out on information about the channel that initially interested client.
the User rarely makes a purchase on the first visit. High competition in the business – the advantage for the client because he is free to choose from the many offers. And unlike offline we do not own the customer's attention – he can just close the tab. Therefore, we use multiple channels to attract – SEO, context, retargeting, e-mail newsletters and much more. But how to assess the contribution of each of them?
multi-channel funnels is a tool for studying the sources of traffic, involving the visitor who has committed the action target.
the Chain of channels to attract customers allows you to: