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In the previous article we found that user attracted to the website from multiple channels. Making conclusions about the conversion only on the last source, you can miss out on information about the channel that initially interested client. the User rarely makes a purchase on the first visit. High competition in the business – the advantage for the client because he is free to choose from the many offers. And unlike offline we do not own the customer's attention – he can just close the tab. Therefore, we use multiple channels to attract – SEO, context, retargeting, e-mail newsletters and much more. But how to assess the...

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ROI - ROI. The formula is: it is possible to calculate the return on investment in advertising. Or not? Look at the example: do You own an online store of home goods. In General you are all well: advertising leads customers, orders go, the store makes a profit. ROI - 300%. But there is a question: what advertising channel works effectively, and what not? David Ogilvy once said: I know half of my advertising budget flies in the tube. I just don't know what is. Maybe half your budget also flies in the tube? Let's face it. ROI in action: the screenshot shows that Yandex.Direct works in the “+”, and Google.AdWords...

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